GS1 Sunrise 2027 – Checknique

GS1 Sunrise 2027 is coming. Are you ready?

GS1 Sunrise 2027 is an initiative to transition global product identification from traditional 1D barcodes (like UPCs) to more versatile 2D barcodes (like QR codes and Data Matrix) by the end of 2027. This shift will enable more information to be stored on packaging, improving supply chain traceability, consumer engagement, and the ability for frontline workers to access data. During the transition, products will display both 1D and 2D barcodes to ensure compatibility with older point-of-sale systems.

Find more information at the GS1 Website.

Did you know UPC barcodes are being phased out?

As 2027 approaches, more and more companies will begin transitioning to the new way of doing business with 2D barcodes.

The retail industry is undergoing its most significant transformation since the introduction of the EAN/UPC barcode: the shift to 2D barcodes. These next-generation codes, including GS1 DataMatrix, Data Matrix, and QR codes, can hold far more information than traditional linear EAN/UPC barcodes.

Once 90% GTIN adoption occurs, UPC barcodes will be fully replaced by 2D barcodes.

Traditional barcodes have limitations

Standard barcodes are limited in their data capacity.

With 2D barcodes, brands and retailers can embed rich product data and even link directly to web-based information through GS1 Digital Link URIs in Data Matrix and QR formats. This data may include expiry dates, batch or lot numbers, or unique serial numbers. Web-accessible content can extend even further to include ingredient and allergen details, product images and videos, consumer reviews, recycling guidance, and more.

By unlocking this deeper layer of information, 2D barcodes enhance the experience for consumers, brands, retailers, and all stakeholders across the global marketplace.

2D barcode opportunity overview

2D barcodes are a compelling way for consumers to engage with a brand. By scanning it, they can access recipes, social media content, augmented reality experiences, or other creative offerings a brand chooses to provide. This connection creates valuable opportunities to educate and engage consumers, encouraging purchases and fostering brand loyalty in ways that extend beyond what packaging alone can achieve.

Choose Checknique for easy product URLs

Having your own IT team and hardware is expensive and time consuming. With Checknique you can easily add product information and pictures to your 2D barcodes; no programming or IT know-how necessary.

Get more out of your 2D barcodes with the Checknique App. Receive instant coupons before checkout, learn if an item is authentic, review your purchased products, and share them with your friends and family.

Checknique's preformatted layouts fit all screen resolutions and formats.

How new GS1 Datalink 2D barcodes work

GS1 Datalink barcodes are constructed to be scanned at the register but can also be scanned by your phone. Checknique takes the hard out of the equation and displays your product information to customers without the need of an IT Team to create and manage URL redirects, domain configuration, web server hosting, and the construction of webpage content.

See how they're constructed at GS1's link-generator site.

Datalink format breakdown:

Add Brand Protection to standard 2D barcodes

Checknique uses an advanced non-serialized code for authenticating products. If you want to add brand protection to your 2D barcodes click the button below to learn more about Brand Protection.